Today, Jen and I had a rare down day that allowed us to have a really slow paced morning and early afternoon. The cats were in rare form all morning. Chasing each other, batting toy mice all around the house, climbing the screen door to the patio and knocking over some potted cacti. They eventually slowed down and took up residence in different parts of the living room. I managed to take a couple shots that I feel really shows off their individual personalities.
Yesterday, I quietly relaunched the website with an all new look. The site design itself stayed the same as far as how the portfolios work. What I did do was update the site with all new branding: new colors and a new logo along with updates to the About and Extra Info sections.
When I first launched this site design a little over a year ago, I went with a new logo and brand concept based around the periodic table of elements and a play on my name and the element Carbon. The idea was that good photography was similar to Carbon; something that all living beings are made of and need to exist. I loved the simplicity of the concept. The downfall was that over time, I realized that the logo was too similar to way too many working photographers. How was I going to stand out and be different when my branding and logo was so similar to others in my field?